Hyderabad turns mecca of movie buffs

HYDERABAD: Standing in serpentine queues for tickets which begin forming as early as 4 am,back-to-back shows the same day and religiously watching the first-day-first-show every Friday รข€” the city is filled with movie buffs whose weekly schedule is incomplete without a visit to cinema.

The craze for movies does not end here. The next time you go for a movie , talk to the person sitting next to you .He or she might be from Bangalore or Chennai and might have come all the way just to catch the mega movie.

Movie buffs do not stop at that . The email in boxes of theatre officials are inundated with requests from out-of towners pleading them to keep some tickets aside as they will be travelling just for watching the movie at their favourite theatre.

"People send us the scanned copies of their train or flight tickets to convince us. Our Facebook page too is flooded with such requests ," said K Kishan , head of marketing and sales at Prasad's Multiplex , which houses one of the biggest screens in the world.

For every big release , which runs for at least two months , around 200 people come from cities like Bangalore , Chennai and parts of Kerala only to watch the movie on the big screen , said T Srikanth , general manager of the theatre.

Justifying the recent expansion by multiplex chains in the city and the future plans of other chains to strengthen their presence in Andhra Pradesh is the ever-increasing craze for films here , which is not seen in most other cities or states.

In the 80s, it was the single screen theatres which ruled the movie scene in the city with around 200 plus theatres . But now the multiplexes have monopolised the field, offering limitless options for entertainment including dining , gaming and shopping.

Lester Fernandes , a movie buff who travelled from Mumbai only to the watch The Dark Knight Rises here said ,"Around 10 people from across the country came together to watch the movie in Hyderabad because the experience here is just unparalleled . Never before have I seen people hooting and cheering for a Hollywood film like they doin Hyderabad .Itfeltlikeonebig family of film buffs coming together for the show."

Another such fan is Ashwin Siddaramaiah , who came from Bangalore with a friend just to watch Avatar here and is planning to do the same for the upcoming film , The Hobbit. Apart from city theatres attracting customers from miles away , denizens here too flock to box offices every week like moths to a candle.

For Telugu movies starring Mahesh Babu or Pavan Kalyan , lines start forming at the ticket counters from 4am itself, an official at a city theatre said . Posts like the ones by Raghava Teja on a city multiplexe's Facebook page , sharing his phone number and asking people to wake him up early so that he can go and purchase movie tickets stand testimony to the officials' claims.

K Naren of a popular multiplex here said that for highly anticipated releases , some clients book entire auditoriums in advance . "For Khiladi 786, we already have a couple of requests from corporate offices which want to book a whole auditorium for themselves . Some are foreigners ," he said.

http://articles.timesofindia.indiatimes.com/2012-12-09/hyderabad/35704948_1_movie-buffs-city-theatres-single-screen-theatres

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